Most non-profits will tell you one of their biggest battles is convincing people to no longer be apathetic about the social problem their group is trying to address. Many spend countless hours and dollars developing ways to help people understand the urgency of the problem. Groups like charity: water and Toms have actually done a great job of informing and engaging people about their mission with creativity and style.
We know our world is filled with more problems than we can count. We know God commands us to serve others and teach them about God. The pure enormity of the problem is overwhelming. So overwhelming, most people become apathetic. It is easier to block out all of the problems and opportunities and focus on our little world, where we feel like we have more control. The problem is, not only are we not in control of anything, the problems of the greater world can become so large they begin to invade our personal worlds. I think everyone learned that lesson in very real and horrible ways during World War II.