Our culture often shouts from the mountain tops when someone helps someone else. As an educator, I understand. Society wants to encourage others to serve. They believe giving special attention and praise to people when they serve others encourages people who are more reluctant to serve others also.
Unfortunately, even in our churches we have had to point out the “good deeds” of members to reinforce and give examples of how God wants us to live our lives as Christians. Our ministries have to post the good things they do to encourage others to get involved by serving or giving. As a result, our kids may grow up believing they deserve a “pat on the back” every time they serve someone else.